# Social Impact: Jason Shiver

01/17/2021

Challenge your team to think differently!

To maintain your competitive edge, you need to think outside of the box. Almost anything can be copied, so how do you keep a moat around your brand? Working to keep our brand differentiated is our challenge every day….

[Read More](https://medium.com/authority-magazine/social-impact-heroes-why-how-jason-shiver-of-waterloo-sparkling-water-is-helping-to-change-our-5ab76d40d5ee)